MKTG 2090 Marketing Research: LibGuide Home

Marketing research is an organized effort to gather information about consumers for businesses. Marketing research provides, analyzes, and interprets information for businesses on how consumers view their products and services and on how businesses can better meet consumer needs. The ultimate goal is to please the consumer in order to get, or keep, the consumer's business.

Latino, Christine F. "Marketing Research." Encyclopedia of Business and Finance, 3rd ed., vol. 2, Macmillan Reference USA, 2014, pp. 522-526. Gale Ebooks, https://link.gale.com/apps/doc/CX3727500218/GVRL?u=gtechclg&sid=GVRL&xid=dc1869f6.

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